If you are familiar with the internet, then I suppose you have already heard about Google. Being the most popular search engine online and the most used resource center to search for information, Google has been the leading light for many online businesses.
Google Plus, also known as G+ is a social media networking site owned by Google and was built to compete with popular social media sites like Facebook and twitter. Its popularity has grown wide because it offers many of the social media benefits all rolled into one package. Its flexibility and personalization is second to none as it offers both business and web owners the ability to integrate many Google services to its social platform.
Many people have asked questions wanting to know what benefits there are to using Google plus. The truth is, being a platform owned by the most popular search engine, there are so much you can gain from using this platform. Now, let’s take a quick look at some 3 reasons why you would need Google plus for your business or website;
#1 Social Flexibility
With the ability to drag and drop people in your circle, post links, share photos and videos and create events and hangouts, Google plus makes it easy for people in your circle to easily re-share, post comments and give a plus one (similar to Facebook like) to posts and contents you share on your business profile. Another powerful addition to G+ is the option you have to categorize your circles so you can choose which group you want to send contents to. This makes it easier for you to separate the contents you want to share with your colleagues, customers and others without sending irrelevant messages to people in your circle.
#2 Search Engine Recognition
Since Google is the most popular search engine on the internet, a huge preference would be given to pages, posts and profiles with high social presence and activity on G+. This could also help in boosting page rankings of popular profiles, making it one of the best outlets for brand promotion. The idea here is to get your circles engaged.
#3 Creating Hangouts
Nothing could be more fun if you can offer your customers or audience a chance to meet you one-on-one online through a video chat. Hangout is one feature that makes Google plus stand out from other social media networks. With the ability to hook up with up to 10 people at a time in a single hangout, this tool could be great for doing online trainings, meetings, e-classes, webinars and demonstrations.
With these great insight on why you need Google+ for your business or website, any serious business owner would begin to use these tools to grow a global presence for his/her business. Competition is high so don’t waste time to get the better share of social media benefits from Google Plus.
