In its ever continuing quest for dominations, Facebook is already preparing to take over another responsibility for online media: notifications.
It
is well known that the company has been working in a real-time news
app, and reports have surfaced suggesting that it is now close to
launching the software with name Notify.
According to a report today by The Awl, the app seems to let users subscribe to certain news organizations tagged “stations,” and receive notifications when the websites of these outlets push out new stories.
The
project aims to build on Facebook’s ever-growing presence as a platform
for various segments of the online news business, similar to its
Instant Articles format for repackaging webpages as fast-loading subsets
of the Facebook app itself.
There
are hardly any media companies that have a well-built smartphone app
that a majority of its users actually use, at least not in any way close
to the capacity of Facebook.
This gives Facebook the opportunity to add news alerts to the the many other reason it notifies users every day.
And even if any of the media sites have a high number of readers, say the New York Times and BuzzFeed, for example, users will most likely have Facebook notifications on rather than any of the many websites they follow.

