In a beautiful show of community spirit and compassion, Terra Seasoning Cube has announced the selection of its highly anticipated Unwrap Smiles Squad, a group of five passionate individuals chosen to lead acts of kindness within their communities.
Last year, Terra Cube captured hearts nationwide with its Unwrap Your Smile campaign, where a woman was given a store makeover. At the time, many thought that was the high point, but true to form, the brand continues to raise the bar.
The Unwrap Smiles Squad campaign launched with a nationwide call for entries, inviting people to share how they would spread joy and smiles in their cities. The response was nothing short of remarkable. Hundreds of thoughtful, inspiring entries poured in, revealing a country rich in empathy, generosity, and the enduring belief that small acts can spark lasting impact.
Following a rigorous review and selection process, five outstanding change-makers have emerged, each representing their city and community across the country.
Adding an extra layer of excitement, Terra Cube Brand Ambassador, Chioma Akpotha, took to her social media to congratulate the newly selected squad members. In her words, “Welcome to the League of Joy Spreaders, the League of Smile Givers, the Good Vibe Only Champions. I’m so proud of you all. Let’s get ready to unwrap smiles together.”
Probal Bhattacharya, Chief Marketing Officer, TGI Group, shared his excitement about the initiative, stating, “We believe brands have a responsibility beyond their products. We exist to serve communities, connect people, and uplift lives. The Terra Unwrap Smiles Squad represents that spirit, showing how meaningful initiatives can have major impacts and unwrap smiles across communities.”
For years, Terra Seasoning Cube has built a reputation not just for delivering rich, quality flavour to Nigerian kitchens but for consistently investing in people-centric initiatives. The Unwrap Smiles Squad is a natural extension of that legacy. Each squad member will receive resources and support to implement their kindness projects within their city, reinforcing Terra’s mission to add value both on the plate and in people’s lives.
The selected squad members have been unveiled on Terra’s social media platforms and, in the coming days, will show how they unwrap smiles, one act at a time.
Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, and Jollof flavours, in various consumer-friendly pack sizes nationwide.
