In a bold vision to transform Ogun State into Nigeria’s premier destination for cultural and creative tourism, Governor Prince Dapo Abiodun has reaffirmed his administration’s unwavering commitment to leveraging the state’s rich cultural heritage and natural endowments. Speaking at the 48th edition of World Tourism Day, held at the iconic June 12 Cultural Centre in Kuto, Abeokuta, the governor outlined a multifaceted strategy aimed at positioning Ogun State as a global leader in sustainable tourism. Represented by his Deputy, Engr. Noimot Salako-Oyedele, Governor Abiodun emphasized that his administration is not only focused on enhancing physical infrastructure but also on fostering inclusivity, empowerment, and innovation to drive the state’s tourism sector.
The event, themed “Tourism for Sustainable Transformation,” brought together stakeholders from across the state’s tourism and cultural sectors, including government officials, traditional leaders, creative entrepreneurs, and community representatives. It served as a platform to reflect on the transformative power of tourism and its potential to reshape Ogun State’s economy and global image. The governor’s remarks underscored the pivotal role tourism plays in economic diversification, job creation, and cultural preservation, aligning with global sustainable development goals.
A Vision Beyond Infrastructure
Governor Abiodun highlighted that his administration’s approach to tourism transcends the conventional focus on physical infrastructure. While acknowledging the importance of modern facilities and accessibility, he stressed that the state’s tourism agenda is deeply rooted in inclusivity, empowerment, and cultural storytelling. “We are repositioning Ogun State to be the leading destination for cultural and creative tourism in Nigeria,” he declared. “Our vision is to create a tourism ecosystem that not only showcases our rich heritage but also empowers our people, particularly the youth and women, to thrive in tourism-related ventures.”
This vision is being realized through deliberate policies and programs designed to harness the state’s cultural assets while fostering economic opportunities. One of the flagship initiatives highlighted by the governor is the promotion of Adire, the traditional Yoruba tie-and-dye fabric, which has become a global symbol of Ogun State’s creative economy. The administration has invested heavily in training and skill acquisition programs to equip young people and women with the expertise needed to excel in Adire production and other tourism-related crafts. These efforts have paid off, with Adire gaining international recognition on global fashion runways, from Lagos to Paris and New York. “Our creative economy is being nurtured to tell the Ogun story in ways that resonate locally and internationally,” Governor Abiodun noted, emphasizing the global appeal of the state’s cultural products.
The governor’s remarks reflect a broader strategy to integrate tourism with other sectors of the economy, such as agriculture, education, and technology. By fostering synergies between these sectors, the administration aims to create a holistic ecosystem that supports sustainable development. For instance, the promotion of Adire is not only a cultural endeavor but also an economic one, providing livelihoods for artisans and entrepreneurs while showcasing Ogun State’s unique identity to the world.
Strategic Partnerships for Cultural Preservation
A key highlight of the governor’s address was the announcement of a Memorandum of Understanding (MoU) signed with the Federal Government to establish the Renewed Hope Cultural Village. This ambitious project is set to become a cornerstone of Ogun State’s tourism strategy, with a focus on preserving historical sites, empowering young creatives, and positioning the state as a hub for cultural tourism. The Renewed Hope Cultural Village is envisioned as a vibrant space where visitors can immerse themselves in Ogun State’s rich history, art, and traditions while engaging with local communities.
The project aligns with the administration’s broader goal of preserving cultural heritage while driving economic growth. By creating a dedicated space for cultural expression, the government aims to provide a platform for young creatives to showcase their talents and contribute to the state’s tourism narrative. “The Renewed Hope Cultural Village will not only preserve our history but also empower the next generation of artists, musicians, and storytellers,” Governor Abiodun said. The initiative is expected to attract both domestic and international tourists, further solidifying Ogun State’s position as a must-visit destination.
In addition to the cultural village, the administration has undertaken several other projects to enhance the state’s tourism infrastructure. The transformation of the iconic Olumo Rock Tourist Centre was cited as one of the most remarkable achievements of Governor Abiodun’s tenure. The ongoing renovations at Olumo Rock, a historic and geological marvel, have significantly enhanced the tourist experience, making it a top destination for visitors to Ogun State. The upgrades include modern facilities, improved accessibility, and enhanced safety measures, all designed to ensure that visitors can fully appreciate the site’s cultural and historical significance.
Tourism as a Catalyst for Inclusive Growth
Delivering the United Nations Secretary-General’s message at the event, the State Commissioner for Culture and Tourism, Hon. Sesan Fagbayi, emphasized the transformative potential of tourism in driving inclusive and sustainable development. “Tourism remains a powerful engine of opportunity, capable of creating jobs, strengthening human connections, and driving inclusive change,” he said. Fagbayi underscored the need for tourism to be inclusive, equitable, and environmentally sustainable to fulfill its promise of sustainable transformation.
The commissioner highlighted several initiatives spearheaded by the Abiodun administration to advance the state’s tourism sector. These include the promotion of cultural heritage, community-based tourism initiatives, and the organization of landmark events such as the recently concluded Gateway Games. The Gateway Games, a multi-sport event, showcased Ogun State’s ability to host large-scale events while promoting unity and cultural exchange among participants. The success of the games has further boosted the state’s reputation as a destination for sports tourism, complementing its cultural and creative offerings.
Fagbayi also pointed to the administration’s investments in infrastructure, particularly access roads, as a critical factor in boosting tourist inflow to Abeokuta and other parts of the state. Improved road networks have made it easier for visitors to explore Ogun State’s numerous attractions, from historical sites like Olumo Rock to natural wonders like the Oyan Dam and the Bilikisu Sungbo Shrine. These investments have not only enhanced the tourist experience but also stimulated economic activity in local communities, creating jobs and opportunities for small businesses.
The commissioner called on stakeholders to partner with the government to ensure that tourism remains a sustainable and inclusive industry. “All hands must be on deck to create jobs and improve the living standards of our people through tourism,” he urged. Fagbayi emphasized that collaboration between the government, private sector, and local communities is essential to unlocking the full potential of Ogun State’s tourism sector.
Sustainability at the Core of Ogun’s Tourism Agenda
In his welcome address, the Senior Special Assistant to the Governor on Culture and Tourism, Prince Adebola Basibo-Odoru, reiterated the state’s commitment to aligning its tourism agenda with sustainability principles. He outlined three key pillars of this approach: promoting eco-friendly practices, supporting community-driven initiatives, and investing in cultural preservation and innovation. These pillars reflect the administration’s holistic vision for tourism, which seeks to balance economic growth with environmental and cultural stewardship.
Eco-friendly practices are a cornerstone of Ogun State’s tourism strategy. The government has introduced measures to minimize the environmental impact of tourism activities, such as promoting waste reduction, conserving natural resources, and encouraging sustainable transportation options. For example, the ongoing renovations at Olumo Rock include eco-friendly infrastructure, such as energy-efficient lighting and waste management systems, to ensure that the site remains pristine for future generations.
Community-driven initiatives are another critical component of the state’s tourism agenda. By empowering local communities to participate in tourism development, the government aims to ensure that the benefits of tourism are equitably distributed. Programs like the Adire training initiatives provide communities with the tools and resources needed to engage in tourism-related enterprises, from crafting to hospitality. These initiatives not only create economic opportunities but also foster a sense of ownership and pride among local residents.
Cultural preservation and innovation are also central to Ogun State’s tourism vision. The government has invested in documenting and promoting the state’s rich cultural heritage, including its festivals, music, and oral traditions. At the same time, it encourages innovation by supporting young creatives who are reimagining traditional art forms for a global audience. The success of Adire on international fashion runways is a testament to the power of blending tradition with innovation.
Prince Basibo-Odoru assured stakeholders that the government would continue to work closely with them to ensure that tourism remains a catalyst for inclusive and enduring growth. “Our goal is to create a tourism sector that not only drives economic prosperity but also celebrates our identity and values,” he said. The administration’s collaborative approach has already yielded significant results, with increased tourist arrivals and growing interest from investors in the state’s tourism sector.
The Broader Context: Tourism in Nigeria and Beyond
Ogun State’s tourism ambitions are part of a broader effort to reposition Nigeria as a leading tourism destination in Africa. The country’s diverse cultural heritage, natural beauty, and vibrant creative industries provide a strong foundation for tourism development. However, challenges such as inadequate infrastructure, security concerns, and limited global visibility have historically hindered the sector’s growth. Governor Abiodun’s administration is addressing these challenges head-on by investing in infrastructure, promoting cultural diplomacy, and fostering partnerships with national and international stakeholders.
The establishment of the Renewed Hope Cultural Village, for instance, is a strategic move to align Ogun State’s tourism agenda with national priorities. The project complements the Federal Government’s efforts to promote cultural tourism as a driver of economic diversification, particularly in the face of fluctuating oil revenues. By creating a dedicated space for cultural expression, Ogun State is positioning itself as a key player in Nigeria’s tourism renaissance.
On a global scale, Ogun State’s focus on sustainable tourism aligns with the United Nations’ Sustainable Development Goals (SDGs), particularly those related to economic growth, decent work, and environmental sustainability. The theme of this year’s World Tourism Day, “Tourism for Sustainable Transformation,” reflects the global consensus on the need for tourism to contribute to inclusive and equitable development. Ogun State’s initiatives, from eco-friendly practices to community empowerment, demonstrate its commitment to this global agenda.
Challenges and Opportunities
While Ogun State’s tourism sector has made significant strides under Governor Abiodun’s leadership, challenges remain. One of the key challenges is ensuring that the benefits of tourism reach all segments of society, particularly marginalized groups. The administration’s focus on inclusivity, through programs like Adire training, is a step in the right direction, but sustained efforts are needed to scale these initiatives and ensure their long-term impact.
Another challenge is the need to balance tourism development with environmental conservation. As tourist inflows increase, there is a risk of overexploitation of natural and cultural resources. The government’s emphasis on eco-friendly practices and cultural preservation is a proactive response to this challenge, but ongoing monitoring and stakeholder engagement will be critical to maintaining this balance.
Despite these challenges, the opportunities for Ogun State’s tourism sector are immense. The state’s proximity to Lagos, Nigeria’s commercial capital, provides a strategic advantage, allowing it to tap into the millions of domestic and international visitors who pass through Lagos each year. Additionally, the growing global interest in African culture and heritage presents an opportunity for Ogun State to market itself as a must-visit destination for cultural tourists.
The success of initiatives like the Gateway Games and the transformation of Olumo Rock also demonstrates Ogun State’s capacity to host world-class events and attractions. By continuing to invest in infrastructure, skills development, and cultural promotion, the state can solidify its position as a leader in Nigeria’s tourism industry.
Looking Ahead
As Ogun State charts the path toward becoming Nigeria’s cultural and creative tourism hub, the Abiodun administration remains focused on building a sustainable and inclusive tourism sector. The initiatives outlined during the World Tourism Day event—from the Renewed Hope Cultural Village to the promotion of Adire and the transformation of Olumo Rock—reflect a comprehensive and forward-thinking approach to tourism development.
Governor Abiodun’s vision is clear: to create a tourism ecosystem that not only drives economic prosperity but also celebrates Ogun State’s rich cultural heritage and empowers its people. By fostering partnerships, embracing sustainability, and investing in innovation, the administration is laying the foundation for a tourism sector that will benefit generations to come.
As the state continues to implement its tourism agenda, stakeholders are optimistic about the future. With its unique blend of history, culture, and natural beauty, Ogun State is well on its way to becoming a global destination for travelers seeking authentic and transformative experiences. The journey to sustainable transformation has begun, and Ogun State is leading the way.
