ABUJA, December 10, 2025 – The Federal Ministry of Art, Culture, Tourism, and the Creative Economy has officially endorsed DettyFusion, a digital lifestyle and experience platform powered by Access Bank, declaring it a key driver of Nigeria’s creative and tourism ecosystem during the festive season. The endorsement was personally conveyed by the Honourable Minister, Hannatu Musa Musawa, Esq., in a move that aligns the government’s tourism and cultural objectives with private-sector innovation.
DettyFusion, launched just weeks ago, is now positioned as the country’s trusted one-stop digital hub for everything “Detty December” – the globally recognised month-long celebration of music, culture, parties, and homecoming that has become synonymous with Nigeria’s end-of-year vibe.
According to the platform’s management, the federal backing significantly elevates DettyFusion’s national visibility and credibility. “This endorsement validates the platform as a trusted partner for enriching December experiences across the country,” the statement read. “DettyFusion is built for moments like this – bringing the biggest shows and the smoothest stays into one seamless experience.”
The platform aggregates hundreds of events, concerts, comedy shows, beach parties, and cultural festivals; offers verified accommodation options ranging from luxury hotels to boutique stays; and provides secure ticketing and travel logistics – all accessible through a single, user-friendly interface. By eliminating the usual fragmentation of WhatsApp groups, scattered event pages, and unreliable ticket vendors, DettyFusion aims to make planning a December in Nigeria as effortless as possible for both locals and the millions of diaspora Nigerians returning home for the holidays.
The Ministry’s support underscores the growing recognition that digital infrastructure is essential for unlocking the full economic potential of Nigeria’s entertainment and tourism sectors. Each December, the country welcomes hundreds of thousands of visitors, generates billions of naira in revenue for hotels, restaurants, transport operators, and creatives, and showcases Nigerian culture to the world. A streamlined, government-backed platform is seen as critical to maximising these benefits while improving safety, transparency, and inclusivity.
Minister Musawa has repeatedly emphasised that the creative economy must move from informal hustle to structured industry capable of creating millions of jobs and contributing significantly to GDP. The endorsement of DettyFusion fits squarely into that vision, demonstrating how strategic public-private partnerships can transform seasonal celebrations into sustainable economic activity.
Access Bank, which fully backs the initiative, has integrated its robust payment systems into the platform to ensure seamless, secure transactions and exclusive discounts for its customers. At the official launch event in Lagos, bank representatives described DettyFusion as more than just an app – it is a deliberate effort to organise and professionalise one of Nigeria’s most vibrant cultural exports.
Since going live, the platform has already listed over 300 verified events across Lagos, Abuja, Port Harcourt, Calabar, Enugu, and other cities, ranging from major concerts featuring global superstars to intimate art exhibitions, food festivals, and wellness retreats. Users can browse curated itineraries, purchase bundled packages (flight + hotel + event tickets), read verified reviews, and even access emergency support features designed specifically for the high-traffic December period.
The federal endorsement has been warmly received across social media, with many Nigerians celebrating it as a long-overdue modernisation of the Detty December experience. Diaspora returnees, in particular, have praised the platform for solving longstanding pain points such as last-minute accommodation scarcity, fake tickets, and difficulty discovering authentic local events.
For the Ministry, the partnership with DettyFusion is the latest in a series of initiatives aimed at positioning Nigeria as Africa’s leading creative and tourist destination. By providing official backing to a private-sector innovation that directly serves millions of citizens and visitors, the government is sending a clear message: Nigeria is open for festive business, and it intends to do that business the right way – digitally, safely, and inclusively.
As the countdown to Christmas and New Year continues, DettyFusion stands ready to deliver what it promises: a smoother, richer, and more memorable December for everyone who chooses to spend it in Nigeria.
