In a significant move to preserve the sacredness of the Holy Eucharist, the Catholic Church in Kenya has launched a new brand of altar wine, designated exclusively for use during Holy Mass. The decision, announced by the Kenya Conference of Catholic Bishops (KCCB), responds to growing concerns over the widespread commercialization of the previously used altar wine, which had become readily available in bars, supermarkets, and hotels across the country. This development, seen by many faithful as a dilution of the wine’s sacred purpose, prompted the Church to take decisive action to restore its spiritual significance.
The newly introduced wine, simply branded as Mass Wine, is distinguished by its unique labeling, which includes the official coat of arms of the KCCB and a signature verifying its authenticity. According to a report by the BBC, Archbishop Anthony Muheria of Nyeri emphasized that this wine is strictly reserved for liturgical use and will not be available for purchase at any commercial outlets. The KCCB has taken full control of the wine’s importation, ownership, and distribution, ensuring it is supplied exclusively to Catholic dioceses across Kenya. This centralized approach aims to prevent the wine from entering secular markets, thereby safeguarding its sacred character.
The issue of altar wine appearing in non-liturgical settings had sparked unease among Kenya’s Catholic community, which constitutes approximately 20% of the country’s population, or more than 10 million people. The previous brand, originally intended solely for sacramental use, had become a common sight in liquor stores and bars, leading to concerns that its widespread availability undermined the reverence associated with the Eucharist. For Catholics, the wine used during Mass is a central element of the sacrament, representing the blood of Christ. Its presence in secular spaces was viewed by many as a desecration of its spiritual significance.
To address these concerns, the KCCB undertook a careful selection process, evaluating various options before choosing a South African vintage as the new standard for altar wine. The decision was formally unveiled during the National Prayer Day, held at the Subukia National Marian Shrine in Nakuru, an event that brought together Catholic leaders and faithful from across the country. The choice of a South African wine reflects the Church’s commitment to quality and authenticity, ensuring that the wine meets the stringent requirements for use in the Eucharistic celebration.
Archbishop Maurice Muhatia Makumba, chairman of the KCCB, spoke at the event, underscoring the importance of the new wine in maintaining the integrity of the Mass. “This is the only wine that will be used in Mass celebrations across the country going forward,” he declared, signaling a definitive shift in practice. He further instructed all Catholic churches in Kenya to phase out the old brand and adopt the new Mass Wine. To facilitate this transition, Archbishop Muhatia emphasized the need for priests to be well-versed in the new distribution process and to procure the wine only from authorized sources designated by the KCCB. This directive aims to ensure consistency and prevent any recurrence of the previous issues.
Archbishop Muheria elaborated on the Church’s rationale, stating that the introduction of the new wine guarantees “purity from source.” This phrase encapsulates the KCCB’s commitment to ensuring that the wine used in the Eucharist remains untainted by commercial influences and retains its sacred purpose. The new bottle design reinforces this message, featuring a poignant inscription: “The fruit of the vine and the work of human hands will become our cup of joy.” This line, drawn from liturgical texts, serves as a reminder of the wine’s role in the Eucharistic celebration, transforming it from a product of human labor into a vessel of spiritual significance.
The decision has been met with widespread approval among Kenya’s Catholic community. Many faithful have expressed relief and support, viewing the move as a vital step in protecting the sanctity of the Eucharist. For Catholics, the Mass is the cornerstone of their faith, and the elements used in the sacrament—bread and wine—are imbued with profound spiritual meaning. The commercialization of the previous altar wine was seen as a breach of this sanctity, and the KCCB’s proactive response has been praised as a restoration of reverence.
The introduction of Mass Wine also reflects the broader influence of the Catholic Church in Kenya, where it plays a significant role in both spiritual and social spheres. With over 10 million adherents, the Church’s decisions carry considerable weight, not only for its members but also for the wider Christian community in the country. The KCCB’s efforts to regulate the use of altar wine demonstrate its commitment to upholding the traditions and values of the faith, even in the face of modern challenges.
Beyond its spiritual implications, the move highlights the Church’s ability to adapt and respond to contemporary issues while remaining rooted in its theological principles. By taking control of the wine’s supply chain, the KCCB has ensured that it can maintain oversight and prevent future misuse. The choice of a South African vintage also underscores the Church’s willingness to look beyond local options to meet its standards, prioritizing quality and authenticity over convenience.
As Kenya’s Catholic churches begin implementing the new directive, priests and parish leaders are being trained to adhere to the KCCB’s guidelines. This includes ensuring that only the approved Mass Wine is used during Mass and that it is sourced directly from the KCCB’s authorized distributors. The transition is expected to be seamless, with dioceses across the country already receiving shipments of the new wine.
The introduction of Mass Wine marks a pivotal moment for the Catholic Church in Kenya, reinforcing its commitment to the sanctity of the Eucharist and the spiritual well-being of its faithful. By addressing the issue of commercialization head-on, the KCCB has taken a bold step to preserve the integrity of one of the Church’s most sacred rituals. For Kenya’s 10 million Catholics, the new altar wine represents not only a return to tradition but also a renewed sense of reverence for the Eucharist, which lies at the heart of their faith. As the Church moves forward, it does so with a clear message: the sacred must remain sacred, and the Eucharist must be honored as a source of spiritual joy and unity for all who partake in it.

