In a significant move aimed at modernizing public communication infrastructure, the Delta State Government, led by Governor Sheriff Oborevwori, has announced plans for a comprehensive rebranding and complete overhaul of its three state-owned media organizations. This initiative, revealed during a ministerial budget defense session in Asaba, forms a cornerstone of the state's 2026 fiscal priorities. The Commissioner for Works (Rural Roads) and Public Information, Mr. Charles Aniagwu, detailed the proposal, emphasizing its alignment with the administration's MORE Agenda, which focuses on meaningful development, opportunities for all, realistic reforms, and enhanced peace and security.
The media entities targeted for this transformation include The Pointer Newspapers, Delta Broadcasting Service (DBS) Asaba, and DBS Warri. According to Aniagwu, these institutions will undergo a "total package" revamp rather than superficial repairs, marking a paradigm shift in how the government disseminates information. "We want to give these institutions a brand-new look, not just engage in patching or fixing," he stated during the session held before the State Ministry of Economic Planning on Monday. This overhaul is intended to reposition the media houses for contemporary broadcasting and publishing standards, ensuring they effectively amplify the government's voice in an increasingly digital and competitive media landscape.
The Ministry of Information's proposed 2026 budget, estimated at slightly above ₦5 billion, underscores the priority placed on this sector. Of this amount, recurrent expenditure is allocated ₦2.073 billion, while capital expenditure is set at ₦3 billion. This represents a modest increase from the 2025 fiscal year, reflecting the government's strategic intent to invest in long-term sustainability. Aniagwu explained that the capital-heavy focus is necessary to address longstanding deficiencies and equip the ministry for future challenges. He noted that limited progress on the capital side of the 2025 budget was deliberate, as the administration opted for a full-scale restructuring of the three parastatals instead of piecemeal refurbishments. This approach, he argued, would yield more durable and impactful results.
Beyond the media rebranding, the budget addresses operational hurdles within the ministry. Aniagwu highlighted critical challenges, such as inadequate vehicles for various departments and subpar infrastructure at its agencies. In a poignant remark, he lamented, "At the moment, even my Permanent Secretary does not have an official vehicle." He expressed optimism that the 2026 allocations would rectify these gaps, making the ministry more efficient and functional. These improvements are seen as essential for enhancing day-to-day operations and enabling swift responses to information needs across the state.
Aniagwu further contextualized the timing of these investments, pointing out that 2026 will be a pre-election year leading into 2027. This period is expected to witness intensified political activities, misinformation campaigns, and heightened public scrutiny. "As we approach 2027, there will be heightened political activities. Our ministry must be equipped to engage the public effectively and ensure the government’s image remains positive in the eyes of the people," he stressed. The rebranded media outfits will play a pivotal role in countering fake news, promoting accurate reporting of government initiatives, and fostering transparent dialogue with citizens. This proactive stance is part of a broader strategy to strengthen government communication channels and boost the state's visibility on traditional and digital platforms.
The commissioner also took the opportunity to showcase the ministry's recent accomplishments. Under the current administration, there have been notable advancements in information dissemination, robust social media engagement, and the cultivation of strong relationships with journalists statewide. These efforts have helped in propagating the MORE Agenda's successes, from infrastructure projects to social welfare programs. Additionally, Aniagwu reiterated the government's unwavering commitment to staff welfare, including timely salary payments and ongoing capacity-building programs. He praised Delta State as one of the few in Nigeria that consistently pays civil servants as early as the 24th of every month, a policy that underscores fiscal discipline and employee motivation.
In response to the presentation, the Commissioner for Economic Planning, Mr. Sonny Ekedayen, lauded the Ministry of Information for its effective strategies in public communication. "We appreciate the efforts of the Information Ministry in properly propagating government policies and programmes," Ekedayen remarked. He assured that the budget proposals would undergo thorough review to potentially enhance them further. Ekedayen also encouraged the ministry to explore partnerships with private businesses, suggesting that such collaborations could ensure greater sustainability and innovation in media operations. This recommendation highlights a forward-thinking approach to blending public resources with private sector expertise.
The budget defense session also featured the Directorate of Government House and Protocols, represented by its Permanent Secretary, Mr. Victor Udi, who presented and defended their proposals. This parallel presentation underscores the interconnected nature of government functions, where information management complements protocol and administrative efficiency.
Speaking to journalists afterward, Aniagwu reaffirmed Governor Oborevwori's dedication to timely project execution and inclusive development. He emphasized that the 2026 fiscal plan would continue the administration's track record of delivering benefits to both upland and riverine communities, ensuring no part of Delta State is left behind. Projects spanning roads, education, healthcare, and economic empowerment are expected to gain momentum, with the revamped media houses serving as key tools for public awareness and feedback.
This media overhaul initiative reflects broader themes in Delta State's governance under Oborevwori. Since assuming office, the governor has prioritized transparency, accountability, and citizen engagement. The investment in state-owned media is not merely about infrastructure but about building trust and resilience in public discourse. In an era where misinformation can undermine progress, equipping DBS Asaba, DBS Warri, and The Pointer with modern facilities—potentially including digital studios, updated printing presses, and enhanced online presence—could position Delta as a leader in regional media excellence.
Furthermore, the budget's focus on capacity building aligns with national goals for human capital development. Training programs for journalists and technical staff will likely incorporate emerging technologies like AI-driven content tools and data analytics for audience insights. This could elevate the quality of reporting and broaden reach, particularly to younger demographics active on social media.
Critically, the modest budget increase signals prudent financial management amid economic pressures facing many Nigerian states. By avoiding extravagant spending and targeting high-impact areas, the administration demonstrates fiscal responsibility. Partnerships suggested by Ekedayen could open avenues for revenue generation, such as sponsored content or joint ventures, reducing reliance on government funding over time.
In conclusion, the proposed rebranding of Delta's media outfits in the 2026 budget represents a bold step toward a more vibrant and effective public communication ecosystem. With Governor Oborevwori at the helm, this initiative promises to not only modernize outdated institutions but also fortify the state's narrative in the lead-up to elections and beyond. As Delta continues to pay salaries promptly and execute projects inclusively, the enhanced media platforms will ensure that every achievement reaches the people it serves, fostering a sense of shared progress and unity across the state.
