ABUJA, NIGERIA – Prominent Nigerian billionaire businessman, entertainment mogul, and socialite Obinna Iyiegbu, widely known as Obi Cubana, has reportedly removed all photographs, videos, and promotional materials associated with the City Boy Movement from his official Instagram page. The sudden digital housecleaning has triggered an absolute firestorm of reactions, speculation, and intense debate across various social media platforms.
Meticulous checks conducted on his verified social media profile confirmed that every single post, endorsement video, and institutional flyer linked to the pro-President Bola Tinubu political support group had been completely deleted or archived, leaving no visible trace of the advocacy materials on his timeline.
This unexpected development comes exactly a few months after the nightlife entrepreneur and Cubana Group chairman faced a barrage of fierce public criticism and intense trolling from a cross-section of Nigerians over his open, unreserved support for President Bola Tinubu and his ruling administration.
The controversy originally peaked when Obi Cubana was officially unveiled as the South-East Zonal Coordinator for the City Boy Movement. The high-profile group is a frontline political advocacy and mobilization platform specifically engineered to drive grassroots acceptance, youth engagement, and widespread structural support for President Tinubu’s "Renewed Hope Agenda" within the eastern region of the country.
His direct institutional involvement with the political group had generated highly polarized and mixed reactions, particularly across platforms like X (formerly Twitter) and Instagram. A large number of users and economic commentators fiercely criticized the move, accusing high-profile celebrities, pop-culture icons, and influential businessmen of aligning themselves too closely with ruling politicians for personal capital, especially at a time when ordinary citizens are grappling with severe economic challenges, inflation, and subsidy removal hardships.
Although the luxury hospitality mogul has not issued any official press statement, corporate memo, or personal video to explain the strategic rationale behind the sudden removal of the political posts, the action has continued to dominate online discourse. Both his dedicated supporters and ardent critics have stepped forward to offer vastly different, conflicting interpretations of the move.
Some political analysts suggest that the businessman may be executing a calculated public relations damage-control strategy to insulate his multi-billion naira beverage, hospitality, and real estate brands from partisan political toxicity. Operating heavily in consumer-facing industries, maintaining an overt political stance in a deeply polarized climate can often lead to quiet brand boycotts or reputational friction among diverse consumer demographics.
According to institutional profiles, the City Boy Movement was established as a highly vibrant, youth-focused civic and political engagement platform. Its primary mandate is to mobilize robust grassroots support, intellectual backing, and electoral synergy for the Tinubu-led federal administration.
To achieve its organizational goals, the political body has been actively involved in launching several high-impact outreach activities across the length and breadth of the country. These initiatives include comprehensive university campus tours, urban political rallies, youth empowerment seminars, vocational training programs, and massive food distribution exercises explicitly targeted at buffering vulnerable communities from current economic shocks.
Furthermore, the leadership of the movement has repeatedly claimed to have distributed substantial relief materials, medical supplies, and direct cash support to thousands of struggling residents in different geopolitical zones of Nigeria as part of its ongoing, nationwide community engagement efforts.
Despite the current social media storm, Obi Cubana remains one of the most commercially influential and socially revered business figures in the South-East region and Nigeria at large. Over the years, the Anambra-born entrepreneur has successfully maintained a sophisticated network of close ties cutting across elite political circles, traditional institutions, and top-tier corporate boardrooms, making his digital retreat from the Tinubu support group a highly significant talking point in contemporary Nigerian political sociology.
